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Fashion

Cultural Couture: Tracing the Evolution of Pakistani fashion Through the Ages

MSN Magazine
Last updated: May 7, 2025 11:27 am
By MSN Magazine
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5 Min Read
Pakistani fashion
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The rich history of Pakistani fashion revolves around its cultural values and traditions. In the past, women wore simple hand-woven suits and dyed them with natural pigments, and today the fashion industry is thriving with the inclusion of contemporary cuts and designs.

Contents
Cultural and Traditional OriginHow Fusion BeganBringing Tradition and Trend TogetherThe Rise of Luxury PretReimagining Wedding GlamorThe Introduction of Minimalist FashionThe Sustainable Approach

Pakistani fashion evolved with the changing times, and what once remained purely traditional, simple, and cultural has now spread its roots to modernism and new trends. However, this blend of Eastern and Western fashion still respects the heritage and traditional values of the country. And designers like Maria B. and other mainstream brands deserve a lot of credit for that.  

Cultural and Traditional Origin

If we look at history, Pakistani fashion stems from its cultural roots. Each province in the country has a unique fashion identity. From Ajrak in Sindh to intricate embroideries of Balochistan, the beautiful Phulkari of Punjab, and the comforting Pashmina shawls of the north, all these staples represent a strong heritage and identity. 

How Fusion Began

As time changed, Pakistani designers started embracing modern trends. They experimented with more fabrics, cuts, and techniques. This led to a unique fusion of ethnic with modern, and we all saw a beautiful diversity in clothes. 

Now you can see around the contemporary co-ord sets, tunics being paired with sequins and gotta patti and palazzo or cigarette pants replacing shalwars. Similarly, shirts are now featuring loose sleeves and asymmetrical hemlines. Digital prints have taken over, showcasing the modernization of Pakistani fashion.

Bringing Tradition and Trend Together

Some fashion designers in the country have managed to blend traditional clothing items with modern twists. This has given way to collections featuring more luxurious chiffons, silk, organza, and zari fabrics. Also, introducing embroideries and embellishments on pastel hues is another great way to make them more appealing to the newer generation. 

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Designers develop clothes that can easily transition from day wear to formal. They are also playing with cultural motifs, mirror work, and sequins in moderation to give these dresses a timeless appeal. 

These aesthetic outfits are perfect for styling on Eid, corporate lunches, or your daily wear.  

The Rise of Luxury Pret

Another shift in the fashion landscape has been the introduction of luxury pret and ready-to-wear collections. Previously, which used to be a time-consuming process of custom tailoring, has now transformed into readily available luxury. These collections appeal more to women who value luxury, premium fabrics, and craftsmanship but cannot undergo the hassle of getting a dress tailored on their own. 

These luxe collections feature perfect tailoring, bold fabric colors, delicate laces, intricate thread work, and more, which reflect the cultural roots of Pakistani fashion. 

Reimagining Wedding Glamor

Weddings in Pakistan are not just traditional events, rather a perfect time to exude one’s unique style sense. Designers have now introduced bridal couture and fashion staples that feature heirlooms from the past, bold colors, and intricate details. 

From heavily embellished bridal lehengas, which now feature long shirts and frocks, to embroidered sarees and luxury fabrics, the wedding wear collections bring something for everyone. Whether you are looking for an embroidered suit or frock, or you are on the lookout for a heavy gharara for a qawali night, these collections have it all

The Introduction of Minimalist Fashion

Clean silhouettes, flowy dresses, subtle embroideries, and muted tones. These are mainly preferred by teens and working women who want to slay the fashion game but look presentable and polished too. 

Designers use breathable fabrics and experiment with geometric cuts to include some sort of cultural element.

The Sustainable Approach

With the global rise towards sustainable fashion choices, Pakistani designers have also started focusing on ethical fashion. Many movements have urged them to consider hand-woven fabrics, natural dyes, and the support of local artisans. 

Hence, eco-friendly practices and the revival of traditional handloom techniques ensure that the country’s rich textile heritage is preserved. Moreover, many brands now offer unstitched lawn sales to make fashion accessible and inclusive for all.  

In a nutshell, the fashion in Pakistan is evolving and rising to new heights. Women are keen on preserving their traditional and vintage elements and reviving them. Even with the blend of modern cuts, there are still elements that remain true to the national heritage. 

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